Much like Facebook’s advertising, Instagram is now introducing sponsored posts.
The below is an example of what the Ads will look like and how they will appear.
“We’re starting with just a few businesses that are already great on Instagram to make sure the ads you see are creative and engaging. If you see one that doesn’t interest you, you can tap the “…” in the bottom corner to hide it. This will bring more interesting ads over time. You can also tap the “Sponsored” label above at any time to learn more. As always, you own your own photos and videos. The introduction of advertising won’t change this” – Instagram
Details on implementation and costs in the UK have not been released as of yet. We will keep you up to speed on any developments in future updates.
If your business is visual then even without the use of advertising, Instagram can be a valuable digital marketing channel. Give us a call today and find out how this, along with other digital marketing channels, can transform your business.