Is your email marketing reaching mobile users?

There’s a good chance you are reading this article on a smartphone or a tablet. There’s also a good chance that you got an email from teclan telling you about this article, and you looked at that on a smartphone or tablet.

But are you sending out email marketing that looks great on smartphones and tablets?

You should be.

According to leading email testing service Litmus, 51% percent of emails were opened on mobile devices in 2013, the first year that the total broke the 50% barrier. When the statistics come out at the end of this year that amount will be even greater, especially with the launch of new smartphones from Amazon, Google and the iPhone 6 in the run up to Christmas (yes, I mentioned it).

The same survey also discovered that Desktop and Webmail opens are decreasing as mobile email clients become more capable and more widespread. All of these new phones offer more advanced technology and features, swiftly decreasing people’s reliance on laptop and desktop PCs as the hub of their online world.

Across the three billion emails they analysed to get their data, the most popular email client was the iPhone Mail app; of the top five, three were for mobile devices.

teclan have long been advocates of responsive design for websites, and the same goes for email. Just as a positive mobile experience on your website is vital for converting engaged users into sales, a positive experience for people reading your email marketing is crucial for converting leads into engaged users.

Here at teclan we’re rolling out responsive email for our Digital Marketing clients to make sure that your sales message reaches the largest amount of people. Consistency is key, so our templates match your website and are thoroughly tested to provide a great reading experience no matter what size of screen it is being viewed on.

Just being able to see your site and your email from wherever they happen to be is not enough; over half of participants told a Google survey in 2012 that a bad mobile experience made them less likely to engage with a company. Throwing your content out there and hoping that users will pinch and zoom their way to the checkout is no longer enough.

Think about it this way: would you put up with it?