Facebook has announced that Facebook Ads will be able to use Facebook Messenger as a destination. Once the Ad is clicked Messenger will be opened with a copy of your Ad and an opening configurable message.
On first glance this looks like a balance between traditional paid social advertising with online chat and could be a powerful addition to your current marketing structure especially for the service, home and motor industry.
This will be rolling out next month you can read more on the Facebook Developers Blog
