Enhanced CPC comes to Bing Ads

As Bing Ads continue to grow, features that have been standard in Google have gradually been added to Bing over time. Enhanced CPC (cost per click) is the latest addition, this feature is an automated bidding option that helps to maximise your conversions, using the historical conversion data in your campaign. When enabled, your bids will adjust so you bid up to 30% higher on users that are more likely to convert and bid up to 100% less on users less likely to convert.

This is ideal for campaigns that regularly get conversions and can really help boost your ROI (return on investment).

teclan are Bing Accredited Partners and we work with clients on Bing organic optimisation, Bing product feed management and Bing pay per click ads.

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