Google has announced that it will introduce a new strike-based system to prevent repeat Google Ads policy violations. In an email sent to advertisers, Google stated that the new system will roll out on 21st September 2021, slowly increasing over a three month period. If you have ever advertised on Google, you will know that …
Google Updates its Policy Violations Enforcement with Three-Strike Rule Read More »
Google Ad extensions are a great tool to help your business stand out against other paid advertising results. With additional information and the inclusion of your USPs, ad extensions can act as a distinction between the ordinary and the extraordinary. So, what is an ad extension? Google Ad extensions provide users with snippets of additional …
To really understand your customers, it is important to continuously analyse any and all online marketing data. While it is excellent to see positive results, it is also crucial to understand why customers may not be converting after reaching your website via a pay per click (PPC) ad. There are a number of online tracking …
So you’ve set up an eCommerce website and you’re ready to start bringing in the results you’ve been envisioning. But how exactly do you drive conversions, and what do you need to do to boost your ROI (Return on Investment) online? Our team of Digital Marketing experts have created a list of their top tips! …
Ever since the introduction of online Search Engines (I’m looking at you Yahoo and Ask Jeeves), the methods in which people browse for information has been constantly changing course. This changing pattern has only been accelerated by COVID-19, with the number of certain Google searches, such as ‘takeout restaurants’, increasing by over 5,000%. It is …
Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad. Image Source Google ad extensions provide users with …
The team of experts at teclan want to help your business succeed online! Here, we have compiled some of our Teclan Top Tips to get you started with driving results for your company. This page will be updated weekly with each new top tip! Week 1 – Know Your Audience Fergus discusses how you can …
Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we? Or is it fair to say that the we are really concerned that the …
with Inverness based teclan ltd is a UK Digital Marketing agency, with a proven track record in delivering great returns on marketing investment. In short, we help to reduce your costs and increase your sales with our “digital win-win” approach. Our team have high levels of expertise across a wide range of Digital Marketing solutions …
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first …
