Google has introduced Lead Form Extensions for search ads.
Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad.
Google ad extensions provide users with snippets of additional information about your business. They also allow potential customers to take action as soon as they see an ad, resulting in greater click-through rates and engagement with your company.
Google has outlined the following benefits of their new search ad extension:
- Produce leads to drive sales for your business, product or service.
- Direct leads to your marketing funnel to help produce conversions.
- Connect with people who are interested in the service or products you offer.
To increase engagement with potential customers, Lead Form Extensions appear as a pop-up when someone clicks the headline of your ad, prompting them to fill in contact information. Once the form is completed, users can choose to click through to your website. Potential customers learn more about your business while you generate leads: a win-win.