It’s been predicted that video content will one day dominate the Internet, so businesses that can give their customers the opportunity to review their products by video are likely to benefit the most. The power that people have in influencing their peers is amplified with video testimonials, where possible future customers can see and hear the ‘real-deal’ from like-minded people.
Most testimonial videos are grainy and poorly lit, unlike a professional ad campaign. But they do have a fun vibe to them, although it’s the content, not the resolution that makes these videos significant.
Customer-generated video reviews can be used by almost any e-commerce business, and as indicated by an eMarketer study, buyer reviews are 12 times more trusted by other users than product data or descriptions presented by the business itself, and according to a BrightLocal survey, 85% of consumers turn to online reviews to determine whether or not a business is reputable.
Today’s consumers are more sophisticated than ever, so just claiming to be “the best” in your field is not enough. You can shout all you want about how amazing your business, product or service is, but when it comes down to it, your customers want to hear about you from their peers.
Customer testimonial videos are a great way to bring positive online reviews directly to your potential customers, and bring life and authenticity to your business in a way that quotes and text-based case studies don’t. Video testimonials are much more effective and allow you to not only engage with customers but to also connect with them on a stronger and more personal level, offering an independent indication that you have done a good job and can help reassure new buyers.
Seeing and hearing a satisfied customer talking about their personal experience with your product or service not only leaves a good impression on new visitors, but also builds trust by backing up the claims you make about your business.
Research has shown that video testimonials can be a highly effective tool when it comes to persuading potential buyers to purchase from your business. Here are some of the figures:
“90% of consumers admit their buying decisions are influenced by online reviews.” – Marketing Land
“Website visitors who view video stay on a website an average of two minutes longer than those who don’t view videos.” – ComScore
“Website visitors are 64% more likely to buy a product on an online retail site after watching a video.” – ComScore
You love your customers, and a great deal of your customer’s love you back – to such an extent that they tell all their friends about you. There is now an easy way to turn these customers into spokespeople for your business, by collecting video testimonials and product reviews.