Structured Snippets Rolling Out for Bing Ads

Structured Snippet extensions is the latest addition to Bing Ads and is rolling out over the next few weeks.

This is another Google text ad function that has been adopted by Bing.  Structured Snippets appear as an option when adding an ad extension. They enable you to highlight specific aspects of your products and services that are important to you. These can be presented as brands, service types, destinations, styles and more.

A minimum of three snippets is required and you can have up to ten, although this will only show dependant on ad space.

Examples of structured snippets from Bing.

teclan are Bing Accredited Partners and we work with clients on Bing organic optimisation, Bing product feed management and Bing pay per click ads.