Search engine optimisation is an important part of your Digital Marketing strategy and Google organic traffic is a very important source of traffic and revenue for many businesses. There are two types of traffic channels associated with Google: Google Adwords/Google Pay Per Click: You pay for each click/visit received, and Google Organic (aka Google SEO …
Protect your site from Google’s strict penalties Read More »
If you are using Windows XP then, as of 8th April 2014, your computer will no longer be protected and security patched by Microsoft Microsoft has ended the support and updates for its once flagship product. With the continued developments of the Windows 8 platform, coupled with the recent news that Microsoft is releasing …
Recent security announcements have highlighted an urgent exploitable bug in the OpenSSL protocol. This is the part of the internet that is used whenever you access a website through a secure connection – usually when a padlock appears in your web browser. Whilst the news was spun by many as a major security issue …
OpenSSL HeartBleed bug – a security vulnerability? Read More »
Google Universal Analytics We want to make all our customers and clients aware of Google’s latest Analytics upgrade – Universal Analytics. This is important as Google with be retiring the current analytics by the end of this year and everyone using Analytics will be required to migrate to the latest version. If you currently use …
Google Universal Analytics – what does it mean to you? Read More »
It has been brought to our attention in recent days that there are now several accounts from other hosting companies and email providers of emails to @live.com, @outlook.com and @hotmail.com being blocked from delivery due to Microsoft’s own blacklists. This is not wholly uncommon. Microsoft have blocked several email servers in the past (e.g. NHS …
Microsoft email blacklists – why many people are unable to send to Hotmail. Read More »
At teclan we are constantly encouraging our Digital Marketing customers to send out marketing emails for their online business. It is still by far one of the most cost effective forms of marketing available to online retailers. We thought it may be valuable to outline some of the common mistakes we have seen companies and …
Common email marketing mistakes and how to avoid them Read More »
Many of our customers, when asking us what they need to be doing to succeed, will know the evangelical fervour that we have at teclan when discussing email marketing. We can cite many examples of own customers who have become successful over the years in no small part due to careful management and growing of …
or How to make the most money possible without annoying your customers on your contact list! OK – lets be challenging and controversial here.Are you sending emails to your customers 15 times a month?Seems like an awful lot? Worried that your customers would quickly make it known to you in no uncertain terms that this …
Email Marketing – what is your optimum send frequency? Read More »
Google Updates: If you have been following what’s been happening in the search engine world recently, you will know that Google has been rolling out many updates to tackle webspam and sites that do not have a useful purpose on the web, but are merely intended to harvest traffic and ad revenues. From Summer 2012 …
Panda hits again-Softly! Google’s Panda Update Confirmed Read More »
As many of you will already know Google have added new requirements for unique product identifiers in Google Product Listing feeds on July 15th. In order to maintain a good quality feed and avoid the risk of your feed being taken down. We have put together a quick guide on product identifiers to help. What …
