Across border Google Shopping

Currency conversionsShopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK.

This feature will allow you to convert the currency in your product data locally, making your ads more understandable to users in other countries, while allowing you to continue using your existing website and landing pages without change. For example, a UK shopper can see products sold by a US retailer, listed in British pounds. Google will be rolling out currency conversions more broadly over the coming weeks.

We will be keeping an eye on how this develops.

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