People use YouTube to help them research their prospective purchases. Last year Google introduced TrueView for shopping, making it easier for viewers to get more information about your products and click to buy while watching video ads.
To further improve this service, Google are introducing two new features:
Companion banner: Google are adding a new interactive banner which appears next to the video and lets viewers scroll through products while the video is playing next to it. The banner will also show viewers the most up-to-date product information.
Product picker: This new feature lets advertisers select and prioritise which of their products are featured as cards in a TrueView for shopping campaign. This is a welcome feature, as previously a lot of feed manipulation was required in order to try and get a similar result.
These updates are now being rolled out in the UK and with video on the rise there will no doubt be further improvements in the near future.
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