On September the 30th 2014, Google will be enforcing the recently announced changes to the Google Shopping Specifications. We have put together the headline changes below: Custom Bundles – A new ‘is bundle’ attribute, so you can identify products you wish to present as a bundle or kit. For example: a camera with a lens …
As of the 31st of August, Google’s old style Product Listing ads will no longer run so time is running out for you to migrate over to the new Google Shopping campaign platform. For those of you that do not already know, product listing ads have been replaced with Shopping Campaigns; the new way to …
Google recently updated their
Google Universal Analytics We want to make all our customers and clients aware of Google’s latest Analytics upgrade – Universal Analytics. This is important as Google with be retiring the current analytics by the end of this year and everyone using Analytics will be required to migrate to the latest version. If you currently use …
Google Universal Analytics – what does it mean to you? Read More »
It has been brought to our attention in recent days that there are now several accounts from other hosting companies and email providers of emails to @live.com, @outlook.com and @hotmail.com being blocked from delivery due to Microsoft’s own blacklists. This is not wholly uncommon. Microsoft have blocked several email servers in the past (e.g. NHS …
Microsoft email blacklists – why many people are unable to send to Hotmail. Read More »
Maintaining an up to date Google Shopping feed is an important admin task for those of you running product ads and shopping campaigns. If you are a teclan Digital Marketing client you will receive a monthly schedule of when any Google Shopping work is to be carried out. Depending on your set up this may …
With the launch of “Shopping Campaigns” from Google, you will also need to know that the new Google functionality enforces new compliance conditions which affect your website. Previously Google checked specific feeds and product landing pages for quality and data integrity. This checking has been extended to include additional information requirements on your site. We …
Achieving Google Compliance for Adwords and Google Shopping Read More »
