Google has introduced Lead Form Extensions for search ads. Before making a purchase or booking a service, potential customers often research and contact companies for more information. With Lead Form Extensions, companies can connect with users instantly by enabling them to share information directly within an ad. Image Source Google ad extensions provide users with …
It has recently been reported that President Donald Trump’s Twitter account was easily hacked into by Victor Gevers, an ethical hacker from the Netherlands. You may be thinking “I’ve read this story before” and you’d be correct. This is not the first time Trump’s account has been allegedly hacked. Four years ago, Gevers cracked Trump’s …
The team of experts at teclan want to help your business succeed online! Here, we have compiled some of our Teclan Top Tips to get you started with driving results for your company. This page will be updated weekly with each new top tip! Week 1 – Know Your Audience Fergus discusses how you can …
Tourism is back, hotels, pubs and restaurants are re-opening, shops and shopping centres are open, hairdressers and barbers can now get to work and there is talk about non-essential offices being staffed again – and we are all breathing a huge sigh of relief………… or are we? Or is it fair to say that the we are really concerned that the …
So, you have a beautiful website design, have sorted out your hosting and domain management and ensured your Digital Marketing is up to par. But what’s missing? Think Cyber security. Cyber security is just as important as all of these elements. Without it, your business could face serious repercussions and damage your customers’ trust. Don’t …
with Inverness based teclan ltd is a UK Digital Marketing agency, with a proven track record in delivering great returns on marketing investment. In short, we help to reduce your costs and increase your sales with our “digital win-win” approach. Our team have high levels of expertise across a wide range of Digital Marketing solutions …
In the last 13 years the Highlands, Scottish and UK economies have dealt with severe threats to their stability. The financial crisis of 2007/2008, the slump in oil prices and Brexit. The latest addition to this list is COVID-19. It’s tempting for many businesses to pull the plug on their marketing budgets at the first …
Return on Ad Spend Your Return on Ad Spend is revenue (or leads) divided by ad spend. Also referred to as Return on Investment (ROI), it tracks the profitability of online campaigns, ad groups, keywords and individual products or services promoted online. Return on Ad Spend is the most vital metric to rank your online …
We are living in uncertain times and while we may not know how the situation will develop, we do know that we want to continue to help businesses throughout this period. The Internet is now, more than ever, the gateway to communication and services. As circumstances continue to develop, it is essential that businesses stay …
Facebook have made it clear that in 2020 their focus will be transparency for users. To do this, they have started implementing strategies which allow users more control over what they see in their newsfeed, and Facebook have collected data by surveying users in order to gather opinions. They have even enabled a button to …
Facebook’s new privacy focused initiative and changes to algorithm Read More »
