Happy Saint Patrick’s Day – or, Planning for the Future
If you aren’t Irish or are not a big fan of Guinness you might think this message doesn’t apply to you, but I’d like you to think again. Which holidays could give your business a boost?
Digital Marketing
Grow your email lists – Grow your business
Many of our customers, when asking us what they need to be doing to succeed, will know the evangelical fervour that we have at teclan when discussing email marketing. We can cite many examples of own customers who have become successful over the years in no small part due to careful management and growing of …
Exporting Google Shopping Feed from SellerDeck
Maintaining an up to date Google Shopping feed is an important admin task for those of you running product ads and shopping campaigns. If you are a teclan Digital Marketing client you will receive a monthly schedule of when any Google Shopping work is to be carried out. Depending on your set up this may …
Achieving Google Compliance for Adwords and Google Shopping
With the launch of “Shopping Campaigns” from Google, you will also need to know that the new Google functionality enforces new compliance conditions which affect your website. Previously Google checked specific feeds and product landing pages for quality and data integrity. This checking has been extended to include additional information requirements on your site. We …
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Important dates for your diary
With Christmas and the New Year fast approaching, now is the perfect time to start thinking about your upcoming promotions and marketing ideas for next year. We all know people tighten their belts after Christmas and will spend less than the preceding months. This is why it is more important than ever to focus on …
Only 5 days until Black Friday – are you ready?
Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend …
Are Google Product Listing Ads better than Adwords?
Are Google Product Listing Ads better than Adwords? If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply …
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Responsive website design- why Google recommends you do it.
What is responsive web design? “Responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 Media queries, an extension of the @media rule” Eh? In plain English – Your website will change how it displays on a desktop, tablet or mobile device depending on the width …
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