Google Chrome will no longer show Flash Ads on desktop devices from 1st September 2015. There has been much publicity about alleged security flaws highlighted by both Google and Firefox over recent months. With both these high profile browsers moving away from Flash it is a good time to revalidate any Flash Ads you …
Google have released a new feature in AdWords that allows you to exclude the types of website on which you would not want to see your ads appearing. In the past, your ads may have appeared on any type of site in the Google Search and Display Networks. This occasionally could lead to an ad …
Now your online ads can avoid embarrassing and unfortunate juxtaposition. Read More »
Google have announced several updates to their Google Taxonomy which will directly affect Google Shopping. These updates will come into force on 15th September 2015. Google Product Taxonomy Update For those of you not familiar with the Google Taxonomy, it is a tree of categories which define where a product belongs and is used in …
You may have noticed the business reviews and ratings in Google search results before. It is where websites and businesses are reviewed by visitors, users and customers online with the respective ratings displayed as a series of gold stars, with the ability to click and view all of the good (and bad) reviews for …
Why you need Product Ratings in Google Shopping. Read More »
At teclan, for a number of years we’ve been involved in helping hundreds of businesses achieve their goals through digital marketing and there has always been one constant: change! A regular marketing effort is essential if for no other reason than to keep up with the pace of change online – you cannot afford to sit still. …
Throughout this week we have covered the various changes that are happening to Google’s Shopping feeds and Adword policies. The policy change on Dangerous Products and Services has caused much outrage online amongst those that will be affected. In some extreme cases, businesses such as those in the paintball industry fear the worst for the …
Update on Google’s Dangerous Products & Services Policy Read More »
On September the 30th 2014, Google will be enforcing the recently announced changes to the Google Shopping Specifications. We have put together the headline changes below: Custom Bundles – A new ‘is bundle’ attribute, so you can identify products you wish to present as a bundle or kit. For example: a camera with a lens …
As of the 31st of August, Google’s old style Product Listing ads will no longer run so time is running out for you to migrate over to the new Google Shopping campaign platform. For those of you that do not already know, product listing ads have been replaced with Shopping Campaigns; the new way to …
Google recently updated their
