Black Friday was traditionally an American event (similar to our Boxing Day sales) that took place on the Friday after Thanksgiving, but it has since spread worldwide as an event for online shoppers. So much so that Black Friday is now widely regarded as the biggest ecommerce shopping day of the year, with a trend …
Are Google Product Listing Ads better than Adwords? If you are one of teclan’s digital marketing customers, you’ll know that Google Shopping switched to a paid model earlier this year. We’ve heard you voice confusion over what it costs and how it works, resulting in some of you avoiding this potentially lucrative revenue stream simply …
Are Google Product Listing Ads better than Adwords? Read More »
or How to make the most money possible without annoying your customers on your contact list! OK – lets be challenging and controversial here.Are you sending emails to your customers 15 times a month?Seems like an awful lot? Worried that your customers would quickly make it known to you in no uncertain terms that this …
Email Marketing – what is your optimum send frequency? Read More »
Google Updates: If you have been following what’s been happening in the search engine world recently, you will know that Google has been rolling out many updates to tackle webspam and sites that do not have a useful purpose on the web, but are merely intended to harvest traffic and ad revenues. From Summer 2012 …
Panda hits again-Softly! Google’s Panda Update Confirmed Read More »
As many of you will already know Google have added new requirements for unique product identifiers in Google Product Listing feeds on July 15th. In order to maintain a good quality feed and avoid the risk of your feed being taken down. We have put together a quick guide on product identifiers to help. What …
What is responsive web design? “Responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 Media queries, an extension of the @media rule” Eh? In plain English – Your website will change how it displays on a desktop, tablet or mobile device depending on the width …
Responsive website design- why Google recommends you do it. Read More »
We have written before about restrictions on International Deliveries, what you can and can’t send via Royal Mail and Parcelforce. There may be a bit of confusion as to what you can and can’t send as a Business Customer, as opposed to a personal customer, in the UK. Please see the following information from the …
Business Customers and What you Can Send via Royal Mail within UK Read More »
Some of you will have noticed that Google over the past few weeks have become more strict with the content of your feed. This is due to the imminent changes that will be made to Google Shopping as it is transferring to a commercial product using Adwords in the UK. Many of the once nice …
Important Dates for your Diary With Christmas over and the new year well upon us, now is the perfect time to start thinking about your upcoming promotions and marketing ideas. To make it a bit easier to plan, here is a list of dates that will be of use to businesses: Pancake Day – 12th …
If you use Paypal as the payment gateway for your online store, you may have received an email last year stating they have planned to discontinue support for HTTP 1.0 protocol starting February 1, 2013. PayPal state this may affect some merchants, so you’ll need to prepare your e-commerce site for this change. There is …
Important Information for Online Merchants regarding PayPal Read More »
