As I’ve mentioned in some of my recent blogs, Google likes to tinker with things, and in the past couple of weeks both the Google Merchant Centre and the Google Adwords interface have seen some cosmetic changes. Dig a bit deeper and you will see that the Merchant Centre now has far more advanced shipping …
At teclan, for a number of years we’ve been involved in helping hundreds of businesses achieve their goals through digital marketing and there has always been one constant: change! A regular marketing effort is essential if for no other reason than to keep up with the pace of change online – you cannot afford to sit still. …
Throughout this week we have covered the various changes that are happening to Google’s Shopping feeds and Adword policies. The policy change on Dangerous Products and Services has caused much outrage online amongst those that will be affected. In some extreme cases, businesses such as those in the paintball industry fear the worst for the …
Update on Google’s Dangerous Products & Services Policy Read More »
On September the 30th 2014, Google will be enforcing the recently announced changes to the Google Shopping Specifications. We have put together the headline changes below: Custom Bundles – A new ‘is bundle’ attribute, so you can identify products you wish to present as a bundle or kit. For example: a camera with a lens …
As of the 31st of August, Google’s old style Product Listing ads will no longer run so time is running out for you to migrate over to the new Google Shopping campaign platform. For those of you that do not already know, product listing ads have been replaced with Shopping Campaigns; the new way to …
Google recently updated their
OK – so your website is looking great. It’s responsive for all devices, it’s got great product images and is well optimised for search engines and customers alike. A customer arrives, has a plod through your products and pages, and for some unfathomable, frustrating reason they simply do not click and buy right there and …
Google Remarketing – getting more sales from your website visitors Read More »
OK – what have Google gone and done now? Let’s have a quick recap of what they have thrown at us in just the last couple of years: Google Adwords. Google Base. Froogle. Google Shopping. Google Product Listing Ads. Google Remarketing. Google Shopping Campaigns……..”What are they all and what do I do with them all?” …
Google Shopping Campaigns – how to get better ROI on your PPC advertising Read More »
Google Universal Analytics We want to make all our customers and clients aware of Google’s latest Analytics upgrade – Universal Analytics. This is important as Google with be retiring the current analytics by the end of this year and everyone using Analytics will be required to migrate to the latest version. If you currently use …
Google Universal Analytics – what does it mean to you? Read More »
At teclan we are constantly encouraging our Digital Marketing customers to send out marketing emails for their online business. It is still by far one of the most cost effective forms of marketing available to online retailers. We thought it may be valuable to outline some of the common mistakes we have seen companies and …
Common email marketing mistakes and how to avoid them Read More »
