Before we commence with any dire warnings and start scaring you about imminent Google ranking disasters let us first discuss some facts. A recent ComCore report shows that around 60% of all web traffic is from mobile devices. We have passed the tipping point now. Mobile traffic is now greater in volume than desktop …
Why your website will rank poorly in Google’s mobile search! Read More »
First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century. The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products …
In a move that shocked a large number of online retailers who had not long moved to the much lauded and promoted Magento Go, the team behind the platform announced last year that Magento Go would be no more from 1st February 2015. eBay pull the plug Run by eBay Enterprise, the ecommerce division …
You may have received an email recently or read online or in the press about the recent POODLE SSL 3.0 vulnerability and are wondering what it is, and does it affect you. Should you be worried? What is POODLE? The POODLE attack (which stands for “Padding Oracle On Downgraded Legacy Encryption”) is a man-in-the-middle …
Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock). Well the non-SSL website pigeons are now coming home to roost. We have now seen Google starting to enforce this policy by …
SSL certificates are mandatory for Google Adwords, Google Shopping & Google Remarketing Read More »
Why customer reviews and testimonials are so important. Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information? The best form of advertising is word of mouth! Why? Three main …
On 1st November 2014 teclan ltd become the first business in Inverness, and the first digital company in the Highlands of Scotland to become an accredited Living Wage Employer. The Living Wage is an hourly rate set independently and updated annually, based on the cost of living in the UK. The Living Wage campaign has …
It might seem like common sense, but you should really look into backing up your e-commerce website regularly, says Flora.
What is Big Data? A term that is being bandied about more frequently online these days is “Big Data.” Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications. Whilst more and more information is being gathered and …
Google Trends – how “Big Data” can help your business grow Read More »
So, does your online business do the following? Email marketing, Google Adwords, Bing Adwords, Google Shopping, Google remarketing, Facebook advertising, Facebook posts, Twitter updates, Pinterest boards, Polyvore sets, Sitemaps, SEO, link building, content marketing, blog writing, mobile/responsive designs, page speed optimisation, disavow bad link checking, competitor analysis, press releases, Amazon/eBay selling, e-commerce conversion rates etc? …
Are you making the most of available digital marketing channels? Read More »
