OK – so your website is looking great. It’s responsive for all devices, it’s got great product images and is well optimised for search engines and customers alike. A customer arrives, has a plod through your products and pages, and for some unfathomable, frustrating reason they simply do not click and buy right there and …
Google Remarketing – getting more sales from your website visitors Read More »
Having worked at the sharp end of developing e-commerce practices for over 15 years, I have witnessed the changing relationship Google, Bing, Yahoo et al have had with businesses trying to make a living selling goods online. Here’s a short tale giving some insight into what has happened, and more importantly, where things are going …
Search Engine Results and E-Commerce: is the dream coming to a end? Read More »
If you are using Windows XP then, as of 8th April 2014, your computer will no longer be protected and security patched by Microsoft Microsoft has ended the support and updates for its once flagship product. With the continued developments of the Windows 8 platform, coupled with the recent news that Microsoft is releasing …
Recent security announcements have highlighted an urgent exploitable bug in the OpenSSL protocol. This is the part of the internet that is used whenever you access a website through a secure connection – usually when a padlock appears in your web browser. Whilst the news was spun by many as a major security issue …
OpenSSL HeartBleed bug – a security vulnerability? Read More »
OK – what have Google gone and done now? Let’s have a quick recap of what they have thrown at us in just the last couple of years: Google Adwords. Google Base. Froogle. Google Shopping. Google Product Listing Ads. Google Remarketing. Google Shopping Campaigns……..”What are they all and what do I do with them all?” …
Google Shopping Campaigns – how to get better ROI on your PPC advertising Read More »
At teclan we are constantly encouraging our Digital Marketing customers to send out marketing emails for their online business. It is still by far one of the most cost effective forms of marketing available to online retailers. We thought it may be valuable to outline some of the common mistakes we have seen companies and …
Common email marketing mistakes and how to avoid them Read More »
Many of our customers, when asking us what they need to be doing to succeed, will know the evangelical fervour that we have at teclan when discussing email marketing. We can cite many examples of own customers who have become successful over the years in no small part due to careful management and growing of …
With Christmas and the New Year fast approaching, now is the perfect time to start thinking about your upcoming promotions and marketing ideas for next year. We all know people tighten their belts after Christmas and will spend less than the preceding months. This is why it is more important than ever to focus on …
In this age of multiple secure payment service providers that provide their own security, SSL certificates are often overlooked. However an SSL can still make all the difference to improving your websites conversion rate. The below excerpt* from the BBC on Christmas scams highlights this perfectly from a customer’s perspective. “Whether intentional or not, some …
It has come to our attention that a recent automatic update from Microsoft is installing Internet Explorer version 11 on Windows 7 PC’s. There is a known incompatibility with Actinic/Sellerdeck which can stop site publishing/refresh working, and give errors suggesting a problem with hosting. If you encounter errors uploading, please check the version of Internet …
