Shopping truly went global in the 21st century. To make shopping more efficient for buyers and sellers alike, Google are currently testing a tool to perform currency conversions in Australia, Switzerland, Canada and the UK. This feature will allow you to convert the currency in your product data locally, making your ads more understandable to …
Google have always been focused on helping people find the exact product they’re looking for when they already have a good sense of what it is they want. But over 40% of shopping related Google searches are made in broad terms like “men’s sport clothing” or “outdoor patio furniture.” For these less defined searches, what …
Hot on the trail of merchants being required to update their barcodes due to last month’s GTIN Enforcement another set of changes have been announced by Google. This update mainly focuses on clothing retailers. The general consensus is that this will be to make way for improved filtering within Google Shopping search results and possibly …
There are some obvious words that Google does not like to see appearing in products within Google Shopping, for example swear words and drugs. However sometimes legitimate products can contain key words that get flagged up simply because they may have a double meaning or other, less savoury connotation. Either way they will get …
As announced in February, Google are tightening up their polices on GTIN requirements for Google Shopping. With less than two weeks to go here are some additional important facts you need to know and please read our previous Blog regarding the announcement. You can find it here. What products are exempt? Own branded products. Products that have no …
Google Shopping GTIN Changes – All You Need to Know Read More »
Google have now introduced Merchant Promotions to appear in mobile devices. The Merchant Promotions links will appear under the shopping Ad much like the desktop versions. When you click on the promotion a window will appear as below with full details of the offer. Don’t know what Merchant Promotions are? Merchant Promotions are an excellent …
Last year Google rolled out an update to Google Shopping, whereby products from an initial list of 50 designated major brands including Apple, Samsung and Nike must include a GTIN (Global Trade Identification Number) as assigned by the manufacturer. From 16th May 2016, this will be rolled out to include all applicable products on Google Shopping. …
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service …
On 30th September 2015 Google are retiring the promotional text messages in AdWords. Promotional text is used to highlight any special offers you may have or key selling points. They have been with us since before Google Shopping became a paid-for platform and currently appear in ads when you hover over them like in the …
Google have announced several updates to their Google Taxonomy which will directly affect Google Shopping. These updates will come into force on 15th September 2015. Google Product Taxonomy Update For those of you not familiar with the Google Taxonomy, it is a tree of categories which define where a product belongs and is used in …
