Last year Google rolled out an update to Google Shopping, whereby products from an initial list of 50 designated major brands including Apple, Samsung and Nike must include a GTIN (Global Trade Identification Number) as assigned by the manufacturer. From 16th May 2016, this will be rolled out to include all applicable products on Google Shopping. …
On 1st January 2016, Bing became AOL’s Internet search provider, providing ads and algorithmic search results to AOL’s properties worldwide that have the capability of web search, exclusively in the US, UK, Canada and Australia. This is great news for businesses currently advertising on Bing and another reason for new comers to get on board. …
Our festive opening times are: • 25th December – CLOSED • 26th December – CLOSED • 27th December – CLOSED • 28th December – CLOSED • 29th December – OPEN • 30th December – OPEN • 31st December – OPEN • 1st January – CLOSED • 2nd January – CLOSED • 3rd January – CLOSED …
It goes without saying that being active on Social Media is an essential part of your marketing plan. But how can you reach your audience more effectively than your competitors? While creating quality content is a given, you also need to engage your audience. Here are a few free tips you might like to try …
Make it your New Year resolution to increase your Social Media interaction in 2016. Read More »
Bing Product Ads like Google Shopping Ads use your product information to display ads. If someone’s search query is relevant to your products your ad will show up. If you have seen Google Shopping ads before you’ll know what to expect: Rolled out in the US earlier this year Bing have now extended this service …
teclan were proud to become an accredited Living Wage employer last November, the first such company in Inverness. Now, just short of 12 months, we are number one again, being the first Inverness business to make the Scottish Business Pledge. The Scottish Business Pledge is a voluntary commitment made by companies across Scotland to …
Google Chrome will no longer show Flash Ads on desktop devices from 1st September 2015. There has been much publicity about alleged security flaws highlighted by both Google and Firefox over recent months. With both these high profile browsers moving away from Flash it is a good time to revalidate any Flash Ads you …
On 30th September 2015 Google are retiring the promotional text messages in AdWords. Promotional text is used to highlight any special offers you may have or key selling points. They have been with us since before Google Shopping became a paid-for platform and currently appear in ads when you hover over them like in the …
Over the past week Google began rolling out yet another algorithm update, this time in the form of Google Panda 4.2. Google Panda is a Google algorithm that penalises websites that have duplicate and/or poor content. This roll-out will happen over several months and affect around 3% of organic search results. What does this …
Poor web content attracts unwanted attention…from Google Panda Read More »
Google have released a new feature in AdWords that allows you to exclude the types of website on which you would not want to see your ads appearing. In the past, your ads may have appeared on any type of site in the Google Search and Display Networks. This occasionally could lead to an ad …
Now your online ads can avoid embarrassing and unfortunate juxtaposition. Read More »
